Istani is an independent, woman-owned lifestyle brand based in New York City and inspired by Pakistan, since 2019.
Strongly influenced by South Asian culture and the creative energy of NYC, Istani sources fabrics from small scale craftsmen in Pakistan and transforms them into modern, ready-to-wear pieces, featuring bright and bold designs. These statement pieces are crafted to enhance any wardrobe and inspire confidence in the wearer.
Tehmina, the founder of Istani, is a Pakistani-born, NYC-cultivated citizen of the world. She spent her pre-Istani time building a non-profit career and gave that up in 2017 to travel and fuel her creativity. This is when she found the inspiration for Istani and established the company in 2019.
Her vision is to create a lifestyle brand that speaks to people of hyphenated & mutli-cultural identities everywhere.
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