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News

  • New Designs, Inspired by Nature

    Click here to learn a bit more about some of the latest pieces we've dropped.
  • Brand New Handcrafted Fashion Coming In May

    When you wear an Istani piece, we want you to feel proud to be you. We want you to feel confident enough to be unapologetically yourself. And we ho...
  • Sustainability X Istani: An Ongoing Process

    When I came back from Pakistan in March, I was pretty excited to create a whole set of curated blogs posts to write about sustainability and Earth ...
  • Why Representation Matters: The Istani Perspective

    I will never forget the first time I heard Heems’ Patriot Act. It was golden hour in NYC and I was sitting in the back of a bus going across town. ...
  • More than just a color

    At Istani, our mission is to create clothing that will make you feel good in your skin and free to be your most authentic self. While we give our a...
  • Istani X Sustainability

    We live in a world where we are daily receiving news about some current climate catastrophe or displacement of people or loss of livelihoods, due t...
  • Why patterns?

    Istani is a brand created to preserve and amplify South Asian heritage through fashion and textiles. Islamic culture has been a major influence on...
  • Let's Dye

      What are you wearing?  No, really, all jokes aside: what have you got on? Can you take a look at the label and see where the garment on your bod...
  • I made you a mixtape!

    Am I being too forward? I believe sharing music is the foundation of any great relationship! This may not be a traditional mixtape--as in a cassett...
  • We Did A Cross-Cultural Cook-Off

      Well, kind of. Have you ever thought about how fascinating it is that different cultures across the world will use the same spices but cook them...