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News

  • Why Representation Matters: The Istani Perspective

    I will never forget the first time I heard Heems’ Patriot Act. It was golden hour in NYC and I was sitting in the back of a bus going across town. ...
  • More than just a color

    At Istani, our mission is to create clothing that will make you feel good in your skin and free to be your most authentic self. While we give our a...
  • Istani X Sustainability

    We, unfortunately, live in a world where we are daily receiving news about some current climate catastrophe or displacement of people or loss of li...
  • Why patterns?

    Istani is a brand created to preserve and amplify South Asian heritage through fashion and textiles. Islamic culture has been a major influence on...
  • Let's Dye

      What are you wearing?  No, really, all jokes aside: what have you got on? Can you take a look at the label and see where the garment on your bod...
  • I made you a mixtape!

    Am I being too forward? I believe sharing music is the foundation of any great relationship! This may not be a traditional mixtape--as in a cassett...
  • We Did A Cross-Cultural Cook-Off

      Well, kind of. Have you ever thought about how fascinating it is that different cultures across the world will use the same spices but cook them...