Blog
"Sustainable Fashion" is an Oxymoron
The phrase "sustainable fashion" is a well-dressed lie, a contradiction stitched together to keep us from seeing the truth: we are drowning in clothing. There is no need to produce...
"Sustainable Fashion" is an Oxymoron
The phrase "sustainable fashion" is a well-dressed lie, a contradiction stitched together to keep us from seeing the truth: we are drowning in clothing. There is no need to produce...
Read More
Keepers of the craft
In the sun-drenched expanses of Sindh, where the Indus River weaves through the land like a thread, artisans sit in workshops and engage in a perennial ritual. Their hands, seasoned...
Keepers of the craft
In the sun-drenched expanses of Sindh, where the Indus River weaves through the land like a thread, artisans sit in workshops and engage in a perennial ritual. Their hands, seasoned...
Read More
How to Price a Shirt
Each garment I create contains a legacy, whispers of the past, and better paradigms for the future. Each garment I create is part of a living archive of an indigenous...
How to Price a Shirt
Each garment I create contains a legacy, whispers of the past, and better paradigms for the future. Each garment I create is part of a living archive of an indigenous...
Read More
Who was Ghulam Rasool Jamalo Shiddi?
Imagine stepping back in time to a bustling port city in India (today the three countries of India, Pakistan & Bangladesh), around 628 CE. The salty sea breeze mixes with...
Who was Ghulam Rasool Jamalo Shiddi?
Imagine stepping back in time to a bustling port city in India (today the three countries of India, Pakistan & Bangladesh), around 628 CE. The salty sea breeze mixes with...
Read More
Ho Jamalo: A story of courage and heart
“Ho Jamalo” is more than a folk song; it’s a vibrant celebration of courage and love, telling the story of Ghulam Rasool Jamalo Sheedi. In 1889 Sukkur, this death row...
Ho Jamalo: A story of courage and heart
“Ho Jamalo” is more than a folk song; it’s a vibrant celebration of courage and love, telling the story of Ghulam Rasool Jamalo Sheedi. In 1889 Sukkur, this death row...
Read More
Building Together: The path toward a cooperativ...
Imagine a world where your job isn’t just a place to earn a paycheck but a space where your voice truly matters, and your contributions are valued. With rising economic...
Building Together: The path toward a cooperativ...
Imagine a world where your job isn’t just a place to earn a paycheck but a space where your voice truly matters, and your contributions are valued. With rising economic...
Read More
Fashion Futures: How Slow Fashion Can Transform...
The simplest (not easiest) and most straightforward solution would be to pause production or stop entirely. Fashion brands have a critical role in mitigating their impact on the environment. By...
Fashion Futures: How Slow Fashion Can Transform...
The simplest (not easiest) and most straightforward solution would be to pause production or stop entirely. Fashion brands have a critical role in mitigating their impact on the environment. By...
Read More
Lesser-Known History: The Afro-Pakistani Sheedi...
The Sheedis, also known as Siddis, are an ethnic group in Pakistan with African roots. Their ancestors, the Bantu people from Southeast Africa, arrived in the Indian subcontinent over a...
Lesser-Known History: The Afro-Pakistani Sheedi...
The Sheedis, also known as Siddis, are an ethnic group in Pakistan with African roots. Their ancestors, the Bantu people from Southeast Africa, arrived in the Indian subcontinent over a...
Read More
Natural vs. Chemical Dyes: Which Should You Cho...
How magical is it that colors exist? And that we get to play with these multitudes of hues and tones to express ourselves? Such vibrant colors are nothing but wonderfully...
Natural vs. Chemical Dyes: Which Should You Cho...
How magical is it that colors exist? And that we get to play with these multitudes of hues and tones to express ourselves? Such vibrant colors are nothing but wonderfully...
Read More
The History of the Indigo Plant Part 2: Slavery...
As we continue our journey down the paths of history, the indigo plant emerges as a central figure in the complex tapestry of human experience. From its origins in ancient...
The History of the Indigo Plant Part 2: Slavery...
As we continue our journey down the paths of history, the indigo plant emerges as a central figure in the complex tapestry of human experience. From its origins in ancient...
Read More
The Indigo Plant Part 1: Commodification of a p...
Indigo, a name whispered through the corridors of time, stands as a testament to humanity's enduring fascination with color and culture. As one of the oldest dyes known to mankind,...
The Indigo Plant Part 1: Commodification of a p...
Indigo, a name whispered through the corridors of time, stands as a testament to humanity's enduring fascination with color and culture. As one of the oldest dyes known to mankind,...
Read More
Fashion & Manufactured Desire
The fashion industry has developed over the centuries, in tandem with colonization and capitalism, to result in a strange entanglement of social class and status. Trends shift like the wind...
Fashion & Manufactured Desire
The fashion industry has developed over the centuries, in tandem with colonization and capitalism, to result in a strange entanglement of social class and status. Trends shift like the wind...
Read More
Let's Go Deep: Our Textiles Used to Be Living, ...
Clothing has evolved from being a necessity for protection and comfort to a symbol of luxury and status. However, the rise of synthetic fibers has brought significant environmental and health...
Let's Go Deep: Our Textiles Used to Be Living, ...
Clothing has evolved from being a necessity for protection and comfort to a symbol of luxury and status. However, the rise of synthetic fibers has brought significant environmental and health...
Read More
Sustainable fabrics - The first step toward an ...
I’m sure you’ve heard about the farm-to-table concept when dining out. But have you heard about the seed-to-sew or soil-to-skin idea? This idea has been popularized in recent years, especially...
Sustainable fabrics - The first step toward an ...
I’m sure you’ve heard about the farm-to-table concept when dining out. But have you heard about the seed-to-sew or soil-to-skin idea? This idea has been popularized in recent years, especially...
Read More
How to develop your personal style based on you...
Fashion is just about following trends or wearing what a small group of so-called fashion moguls believe to be in. One’s personal style, however, is a reflection of their values,...
How to develop your personal style based on you...
Fashion is just about following trends or wearing what a small group of so-called fashion moguls believe to be in. One’s personal style, however, is a reflection of their values,...
Read More
Tehmina's Corner: What I really desire is spaci...
Tehmina’s Corner: What I really desire is spaciousness… …and it’s not just me. In the last few years, I’ve been witnessing big shifts in our collective thinking: that we are...
Tehmina's Corner: What I really desire is spaci...
Tehmina’s Corner: What I really desire is spaciousness… …and it’s not just me. In the last few years, I’ve been witnessing big shifts in our collective thinking: that we are...
Read More
Drip, drip, drought... How can fashion brands r...
Drip, drip, drought... How can fashion brands reduce water waste during production? Water is life. It is one of the first elements scientists look for when exploring space for intelligence....
Drip, drip, drought... How can fashion brands r...
Drip, drip, drought... How can fashion brands reduce water waste during production? Water is life. It is one of the first elements scientists look for when exploring space for intelligence....
Read More
Being a conscious business - what does it mean?
At Istani, our values lead us to believe that the economy is much more than what we see at surface level. At Istani, we do not see it as a...
Being a conscious business - what does it mean?
At Istani, our values lead us to believe that the economy is much more than what we see at surface level. At Istani, we do not see it as a...
Read More
5 Palestinian Brands to buy from
Read on to learn about 6 Palestinian brands educating about and preserving Palestinian culture.
5 Palestinian Brands to buy from
Read on to learn about 6 Palestinian brands educating about and preserving Palestinian culture.
Read More
Memories beyond a lifetime: How to care for you...
It’s amazing how a simple piece of fabric can hold so much of the tapestry of our lives, and enliven the experiences we once lived while wearing it. Whether good,...
Memories beyond a lifetime: How to care for you...
It’s amazing how a simple piece of fabric can hold so much of the tapestry of our lives, and enliven the experiences we once lived while wearing it. Whether good,...
Read More
Tehmina's Corner: Chickpeas, Ghee and Dreamy Ho...
It’s quite amazing how someone can travel through time, tradition and thought by simply evoking unique flavors and aromas. How one simple train of thought can take us so far...
Tehmina's Corner: Chickpeas, Ghee and Dreamy Ho...
It’s quite amazing how someone can travel through time, tradition and thought by simply evoking unique flavors and aromas. How one simple train of thought can take us so far...
Read More
Same Stories, New Beginnings
For the past few years, as we’ve grown consciously and continuously, we identified the purpose of who we truly want to be: A safe haven for those who live between...
Same Stories, New Beginnings
For the past few years, as we’ve grown consciously and continuously, we identified the purpose of who we truly want to be: A safe haven for those who live between...
Read More
New Designs, Inspired by Nature
Click here to learn a bit more about some of the latest pieces we've dropped.
New Designs, Inspired by Nature
Click here to learn a bit more about some of the latest pieces we've dropped.
Read More
Brand New Handcrafted Fashion Coming In May
When you wear an Istani piece, we want you to feel proud to be you. We want you to feel confident enough to be unapologetically yourself. And we hope that...
Brand New Handcrafted Fashion Coming In May
When you wear an Istani piece, we want you to feel proud to be you. We want you to feel confident enough to be unapologetically yourself. And we hope that...
Read More
Sustainability X Istani: An Ongoing Process
When I came back from Pakistan in March, I was pretty excited to create a whole set of curated blogs posts to write about sustainability and Earth Month. And every time I sat...
Sustainability X Istani: An Ongoing Process
When I came back from Pakistan in March, I was pretty excited to create a whole set of curated blogs posts to write about sustainability and Earth Month. And every time I sat...
Read More
Why Representation Matters: The Istani Perspective
I will never forget the first time I heard Heems’ Patriot Act. It was golden hour in NYC and I was sitting in the back of a bus going across...
Why Representation Matters: The Istani Perspective
I will never forget the first time I heard Heems’ Patriot Act. It was golden hour in NYC and I was sitting in the back of a bus going across...
Read More
More than just a color
At Istani, our mission is to create clothing that will make you feel good in your skin and free to be your most authentic self. While we give our all...
More than just a color
At Istani, our mission is to create clothing that will make you feel good in your skin and free to be your most authentic self. While we give our all...
Read More
Istani X Sustainability
We live in a world where we are daily receiving news about some current climate catastrophe or displacement of people or loss of livelihoods, due to the massive environmental changes...
Istani X Sustainability
We live in a world where we are daily receiving news about some current climate catastrophe or displacement of people or loss of livelihoods, due to the massive environmental changes...
Read More
Why patterns?
Istani is a brand created to preserve and amplify South Asian heritage through fashion and textiles. Islamic culture has been a major influence on South Asian culture since the 7th...
Why patterns?
Istani is a brand created to preserve and amplify South Asian heritage through fashion and textiles. Islamic culture has been a major influence on South Asian culture since the 7th...
Read More
Let's Dye
What are you wearing? No, really, all jokes aside: what have you got on? Can you take a look at the label and see where the garment on your...
I made you a mixtape!
Am I being too forward? I believe sharing music is the foundation of any great relationship! This may not be a traditional mixtape--as in a cassette tape with a hand-drawn cover...
I made you a mixtape!
Am I being too forward? I believe sharing music is the foundation of any great relationship! This may not be a traditional mixtape--as in a cassette tape with a hand-drawn cover...
Read More
We Did A Cross-Cultural Cook-Off
Well, kind of. Have you ever thought about how fascinating it is that different cultures across the world will use the same spices but cook them into whole new...
We Did A Cross-Cultural Cook-Off
Well, kind of. Have you ever thought about how fascinating it is that different cultures across the world will use the same spices but cook them into whole new...